Browsing Facultad de Economía y Empresa by Author "Alonso Varela, Leire"
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Marketing of the Spanish film industry in the entertainment market
Alonso Varela, Leire (2014-09-11)This project analyzes the role that marketing plays at present.It is a distinctive in the film industry because of the emergence of new patterns of production, distribution and exhibition due to the unstoppable progress ...