Browsing Facultad de Economía y Empresa by Author "Ochoa de Zuazola Pinedo, Saioa"
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Network perspective on two marketing strategies to appeal potential customers
Ochoa de Zuazola Pinedo, Saioa (2024-06-14)This thesis highlights the crucial role of network mechanisms in shaping companies' economic outcomes, emphasizing the adaptive and predictive capacities of brands that understand customer behaviours. Information flow and ...