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      Ikaskuntza aktiboan oinarritutako eredu baten aplikazioa marketin arloan 

      Rincón Díez, Virginia ORCID; Tamayo Orbegozo, Unai (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2017)
      Active learning makes it possible to develop the content of several marketing subjects through work on the same project and places the learning process in a real context. This article presents the design and implementation ...