Browsing Revistas by Author "Cabezuelo Lorenzo, Francisco"

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      The smart city apps as the core of place branding strategy: a comparative analysis of innovation cases 

      Sánchez-Martínez, María; Barceló Ugarte, Teresa; Cabezuelo Lorenzo, Francisco (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2017)
      The phenomenon of the smart cities represents the logical and natural development of traditional cities due to the improvement of communication technologies applied to the services they provide on daily operating processes. ...