Creating value throughout the marketing process with artificial intelligence

dc.contributor.advisor	Beristain Oñederra, José Juan
dc.contributor.author	Cruceru, Elena Alexandra
dc.contributor.other	E.U.E. EMPRESARIALES -SAN SEBASTIAN
dc.contributor.other	DONOSTIAKO ENPRESA IKASKETEN U.E.
dc.date.accessioned	2020-03-11T18:45:15Z
dc.date.available	2020-03-11T18:45:15Z
dc.date.issued	2020-03-11
dc.identifier.uri	http://hdl.handle.net/10810/42108
dc.description.abstract	Understand the relationship among marketing, the marketing process,digital marketing and AI as a requirement for the incorporation of digital marketing and AI to the marketing process.•Analyze and prove that Artificial Intelligence can be applied to the Marketing Process in order to create value. 2•Demonstrate the presence of Artificial Intelligence in every stage of the Marketing Process through cases or examples in real companies.•Demonstrate that the application of AI in the Marketing Process can even make enhancements in this process or optimize it.•Demonstrate the huge potential that Artificial Intelligence has in the marketing area
dc.language.iso	eng	es_ES
dc.rights	info:eu-repo/semantics/openAccess
dc.title	Creating value throughout the marketing process with artificial intelligence	es_ES
dc.type	info:eu-repo/semantics/bachelorThesis
dc.date.updated	2019-10-08T06:45:18Z
dc.language.rfc3066	es
dc.rights.holder	© 2019, la autora
dc.identifier.gaurregister	101052-802023-11
dc.identifier.gaurassign	88263-802023