Search
Now showing items 1-2 of 2
Online Brand Management in Canadian Hospitals
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2021)
This paper aims to evaluate how Canadian hospitals manage Facebook, Twitter, Youtube and their own corporate websites to promote their brand and reinforce their strategic positioning. We carried out a literature review ...
From ‘Content Providers’ to ‘Key Social Structures’: a Turn to Practice in Citizens’ Discourses on Spanish Public Service Television (TVE)
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2021)
This work analyses the evolution of citizens’ discourses on public service broadcasting in Spain before and after the wave of social unrest occurring between 2011 and 2013. A shift from a demand for barely defined towards ...