Ibili akademiarako estrategia digitalaren proposamena

Abstract

[eus] Iraultza digitalak komunikatzeko modu berriak sortu ditu eta honek, marketin tradizionalari aukera eta baliabide mugagabeak eskaintzen dizkio sarean. Aldaketa hauek dira marketin digital ekintzak garatzea ahalbidetzen dutenak eta, gaur egun, ezinbestekoak bihurtu direnak enpresentzat. Online kanalen hautaketa egokia eginez eta hauen erabilera eraginkorra eginez, markek negozio aukera iraultzailea daukate aurrez aurre. Baina erraza badirudi ere, hau guztia ez da posible estrategia digital argi eta errealistarik gabe. Horrela, negozio txiki baterako estrategia digital bat proposatuko da, “Ibili”, Sopelan kokatuta dagoen eskola laguntzako akademia bat, 20 urte baino gehiago jardunean daramana. Haren hasierako egoera aztertuko dugu, presentzia digitala kontuan hartuta, eta egungo errealitatera egokitutako irtenbideak eskainiko ditugu, hainbat online helburu ezberdin lortzean oinarritutako estrategia eraginkor bat sortuz.

[eng] The digital revolution has created new ways of communicating, which offers traditional marketing unlimited opportunities and resources online. These changes are the ones that enable the development of digital marketing actions and have now become essential for companies. By making the right selection and effective use of online channels, brands face a revolutionary business opportunity. But even if it seems easy, all this is not possible without a clear and realistic digital strategy. Thus, a digital strategy for a small business will be proposed, “Ibili”, a school support academy located in Sopela, which has been operating for more than 20 years. We will analyze its initial situation, taking into account its digital presence, and offer solutions adapted to the current reality, creating an effective strategy based on achieving several different online goals.