Browsing UPV/EHU - Otras Publicaciones by Author "Pinto, Bruno Guimarães Jorge"
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SWOT analysis and GUT matrix for business management and problem solving: an application in a Brazilian case-study
Mello, José André Villas Boas; Pinto, Bruno Guimarães Jorge; Mello, Andréa Justino Ribeiro (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)[EN] The present research aims to use SWOT analysis to identify strategic problems of small business companies (SBCs) from the automotive selling parts of a brazilian city and use the GUT matrix for identifying a Priority ...