• Brand image and lexicographic analysis: an application to shopping malls 

  Ortegón Cortazar, Leonardo; Royo Vela, Marcelo (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-10-06)

  [EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account ...
• Academic spin-offs incubation strategies: the case of the Andalusian region 

  Cáceres Carrasco, F. Rafael; Aceytuno, María Teresa (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-10-06)

  [EN] The objective of this paper is to analyze the incubation strategies developed in the universities of Andalusia, a relatively low-income region of Spain, to promote the creation of university spin-offs. These strategies ...
• Systematic liquidity: commonality and inter-temporal variation in the Portuguese stock market 

  Miralles Marcelo, José Luis; Miralles Quirós, María Del Mar; Oliveira, Célia (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-10-06)

  [EN] The aim of this paper is to study systematic liquidity at the Euronext Lisbon Stock Exchange. The motivation for this research is provided by the growing interest in financial literature about stock liquidity and the ...
• Crecimiento y rentabilidad en el mercado emergente brasileño 

  Daza Izquierdo, Julio (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-10-06)

  [ES] En los últimos años, las economías emergentes están tomando las primeras posiciones a nivel mundial. Las consecuencias de la crisis financiera han provocado que inversores y empresas dirijan sus capitales y esfuerzo ...

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