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Now showing items 101-105 of 105
Percepción del profesorado universitario sobre la dirección del Trabajo Fin de Grado. Estudio de caso de la Facultad de Educación de la Universidad de La Laguna
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
The subject of Final Degree Project (FDP) continues to present important challenges for teachers and students. The aim of this study was to analyze the perception of teachers from the Faculty of Education at the University ...
Influencers y etiquetado frontal en México. Aproximaciones desde la campaña #ParaVariar de Sidral Mundet
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
Azken urteotan, Mexikoko arau-esparrua guztiz bete gabe bere markak Interneten kokatzeko duen joera ikusi da. Kasu praktiko gisa, Sidral Mundeten #ParaVariar kanpaina digitalean influencer-en edukietan frontal etiketatzearen ...
Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in Spain
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
This paper aims to evaluate how hospitals manage mobile applications to reinforce their relations with patients and promote their brands. To do that, we conducted a literature review about hospitals’ corporate communication, ...
Radio Publicidad Burgalesa (1931-1933): la emisora que desplaza a Radio Castilla como pionera de la radiodifusión comercial de Burgos
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
The scientific literature maintains that Radio Castilla (EAJ-27), founded in 1933 and the official station of the rebels in the Civil War, was the pioneer in Burgos and Old Castilla. This investigation contributes that ...
La verificación centrada en Twitter: análisis del 'fact checking' de los nutricionistas españoles en redes sociales
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
Society's growing interest in food, the success of nutritionists and dietitians as influencers, and the ease with which lies spread through social networks form a triangle of interest. The objective of this work is to ...