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Sexuality and religion in the public sphere. Opinions of French students on mediatization of intimate sphere
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2020)
This article explores the passive participation of French students within the construction of public opinion on sexuality and religion. The research was conducted on 375 French students’ sample, aged 18 to 23 in the second ...
Frames of reference for the electoral Debates of the 2015 and 2016 general elections in Spain: credibility as the sustenance of satisfaction with politicians
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2020)
This work describes the perception contexts of the two main electoral debates for the Spanish general elections of 2015 and 2016, together with the tactics of the candidates to gain credibility and to successfully negotiate ...
Online Brand Management in Canadian Hospitals
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2021)
This paper aims to evaluate how Canadian hospitals manage Facebook, Twitter, Youtube and their own corporate websites to promote their brand and reinforce their strategic positioning. We carried out a literature review ...
From ‘Content Providers’ to ‘Key Social Structures’: a Turn to Practice in Citizens’ Discourses on Spanish Public Service Television (TVE)
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2021)
This work analyses the evolution of citizens’ discourses on public service broadcasting in Spain before and after the wave of social unrest occurring between 2011 and 2013. A shift from a demand for barely defined towards ...
Transediting Identity across Languages: Euronews coverage of Catalan Independence Aspirations
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2022)
Our objective in this paper is to compare how lexical units created in Catalan discourse, and related to the aspirations of independence, are reproduced by Euronews in Spanish, English, German and French and how their ...
Formula One on social networks: a successful strategy
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
This research, aims to analyze the dynamics of engagement rate of F1 through the social networks of the car teams participating in the FIA championship. Classical media are now incorporated and integrated by the production ...
Diagnosis of audiovisual information processing in local television archives. Case study in Cuba
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
Los archivos audiovisuales en televisoras locales favorecen el procesamiento y conservación de la información audiovisual para su posterior recuperación. El procesamiento de la información audiovisual en la televisión local ...
The challenges of the Digital Society in the Nordic Countries and Spain: Democracy, Society and Culture
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
Rethinking Film Festivals in the Pandemic Era and After
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in Spain
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
This paper aims to evaluate how hospitals manage mobile applications to reinforce their relations with patients and promote their brands. To do that, we conducted a literature review about hospitals’ corporate communication, ...