Back(2012) 17 Liburuki. 33 Zenbakia;;(2012) Volumen 17. Número 33: Recent submissions
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Creativos publicitarios en Perú: características y entorno laboral
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)This article is about the advertising creativity in Peru. Charles Taylor, International Journal of Advertising editor, called on researchers in the field of advertising to initiate research in the emerging countries of ... -
Variaciones estratégicas en los spots electorales de televisión y de Internet en campaña electoral
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)The electoral campaign before the elections of March 9, 2008 was the first one in which the political parties decided to use Internet as media of his electoral spots. In this article are exposed the results of a research ... -
Jerarquización en el tratamiento periodístico de los asesinatos de ETA en los medios de comunicación vascos (1996-1998)
Caminos Marcet, José María; Armentia Vizuete, José Ignacio
; Marín Murillo, María Flora (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)
The newspapers of the Basque Country had not yet made fully aware of the importance of media in the fight against terrorism until 1996. From that year ETA began a sustained campaign of attacks to politicians and the media ... -
Nuevos formatos publicitarios y telefonía móvil: los "mobile advergames"
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)This paper analyzes mobile advergames in the context of advertising formats used in mobile marketing. Based on the features and functionality that define these formats, this paper identifies the predominant type of these ...