La comunicación del Tercer Sector y el compromiso de los jóvenes en la era digital

Abstract

The Third Sector organizations have found in social networks a communication tool to reach and involve young people in the most effective way. This article addresses the important role that digital communication is playing in the relations of non-governmental organizations (NGOs) with these audiences. Through the technique of the discussion group with communication directors from different NGOs, it is found that it is necessary to improve and adapt their communication strategies targeted to young people including new approaches and techniques part of the social internet, such as the use of celebrities, youtubers or bloggers.; Hirugarren sektoreko erakundeek sare sozialak erabiltzen dituzte gazteengana iristeko eta gazteak modu eraginkorragoan inplikatzeko komunikazio tresna gisa. Artikulu honetan aztertzen da komunikazio digitalak zer-nolako garrantzia duen gobernuz kanpoko erakundeek (GKE) publiko horrekin dituzten harremanetan. Hainbat GKEetako komunikazio arduradunekin eztabaida taldeen teknika erabiliz, egiaztatu da beren komunikazio estrategiak hobetu eta egokitu beharra dutela eta Internet sozialari dagozkion ikuspegi eta teknikak erabili, hala nola pertsona ospetsuak, youtuberrak eta blogerrak.