Back21 Liburuki. 1 Zenbakia (2021);;Volumen 21. Número 1 (2021): Recent submissions
Now showing items 1-4 of 11
-
Methodological elements to design a city branding with the use of grounded theory
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] City branding was established as an endogenous development strategy – the need to build the city’s own identity. This identity is reached through the study of the history, culture, economy, trajectory, products and ... -
Análisis de la satisfacción y la lealtad en festivales musicales. Un estudio de caso en base al grado de conocimiento del jazz
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[ES] El principal objetivo de esta investigación es la realización de una segmentación, en base a los conocimientos musicales de los distintos géneros del Jazz, de los asistentes al festival de Jazz QurtubaJazz de Córdoba ... -
Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] Price is considered as a key variable in predicting buying behavior. However, few studies have focused on how non-monetary price is affected and can affect other components of the consumer endogenous variables. This ... -
Quality marks as an economic consolidation factor for rural tourism
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] The economic viability of the companies is a more significant gap in rural tourism. The quality standards can be a new instrument to help consolidate rural businesses, because of its positive direct and indirect ...