Browsing (2023) Volumen 28. Número 55 by Author "Medina Aguerrebere, Pablo"
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Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in Spain
Medina Aguerrebere, Pablo; Medina, Eva; González Pacanowski, Antonio (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)This paper aims to evaluate how hospitals manage mobile applications to reinforce their relations with patients and promote their brands. To do that, we conducted a literature review about hospitals’ corporate communication, ...