BackBrowsing (2023) Volumen 28. Número 55 by Author "Cifuentes Albeza, Rocío"
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La publicidad prosocial y la comunicación de la RSC: Estudio de caso de la campaña Héroes de hoy
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)The analysis of the advertisement Intolerance Is Still There (2021) from a narrative point of view, using Genette's (1972) theory of focalization and ocularization, revised by Jost and Gaudreault (1995), is proposed as a ...