BackBrowsing Management Letters/Cuadernos de Gestión by Author "Zorrilla, Pilar"
Now showing items 1-3 of 3
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Encouraging the implication of shops in the city by means of retail associationism. The case of Bilbao
; Zorrilla Calvo, María Pilar
(Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2005)
[EN] Retail activity in urban areas constitutes a key variable in the health of a city. For that reason, the processes of urban revitalization and retail revitalization run in parallel manner. Integrated management models ... -
The marketing orientation as a university management philosophy: a framework to guide its application
Ruiz de Sabando, Amaia Lafuente; Forcada Sainz, Francisco Javier; Zorrilla Calvo, María Pilar (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2018-06-01)
[EN] The environment in which university institutions develop their activities has become more competitive over recent decades and market elements have been introduced into the sector. Accordingly, universities have shown ... -
The university image: a model of overall image and stakeholder perspectives
Lafuente Ruiz de Sabando, Amaia; Forcada Sainz, Francisco Javier ; Zorrilla Calvo, María Pilar (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2018-11)
[EN] In order to further knowledge regarding the factors that have most influence on the university image, a measurement model was established in this research from the perspective of society and validated using covariance ...