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An Empirical Analysis of the Factors Influencing Social Entrepreneurship: A Gendered Approach
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-05-19)
[EN] Purpose: This study examines how entrepreneurial ecosystem factors (entrepreneurial finance, entrepreneurial education, physical and commercial infrastructure, culture, and R&D transfer activities) shape social ...
Selección y evaluación de proveedores de logística externa en la cadena de suministro: una revisión sistemática
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-05-19)
[ES] A nivel mundial se estima que más del 85% de las principales empresas utilizan servicios logísticos externos, con tasas de crecimiento de este mercado de servicios proyectadas entre el 18 y 22% por año. Esta tendencia ...
The impact of social media and e-WOM on the success of reward-based crowdfunding campaigns
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-05-19)
[EN] Crowdfunding (CF) is a financial tool that has faced an impressive growth over the past few years, and provides an alternative form of fundraising entrepreneurial projects. However, not all CF campaigns are successful ...
Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] Purpose: The main aim of this article is to verify by applied field research the relationship between the e-service quality provided by the travel youtubers and the e-relationship quality with the users, formed by ...
Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] Despite the importance and pervasiveness of e-mail marketing, improving the effectiveness of e-mail marketing programs continues to be a priority for most businesses due to their revenue-generating potential.
However, ...
Introduction to the Special Section: Tourism & Leisure
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
Methodological elements to design a city branding with the use of grounded theory
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] City branding was established as an endogenous development strategy – the need to build the city’s own identity. This identity is reached through the study of the history, culture, economy, trajectory, products and ...
Exploring the factors affecting the use of C2C in Colombia
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] This study analyses the factors that users of consumer-to-consumer (C2C) commerce value as direct influences in the intention to use and the acceptance of a marketplace. An empirical model is formulated, which integrates ...
The Technology Transfer Office (TTO): Toward a Viable Model for Universities in Morocco
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-05-19)
[EN] The link between the enterprise and the university in Morocco is positioned within the framework of what is commonly known as the “University’s Third-Mission”. This relationship is primarily concerned with continued ...
Estudio sobre el liderazgo y la innovación: las claves del éxito en startups tecnológicas
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-05-19)
[ES] Este artículo describe la evaluación de distintas teorías, propuestas por el autor (Abadia 2016) o por reputados investigadores como Porter (1985), Christensen (1997) y Tellis (2006), sobre por qué las startups tienden ...