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Legitimacy in entrepreneurship. Intellectual structure and research trends
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)
[EN] From the beginning of the xxi century, research on organizational legitimacy has been frequently used to explain the survival of new companies. The need of being considered legitimated for new companies to improve ...
SWOT analysis and GUT matrix for business management and problem solving: an application in a Brazilian case-study
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)
[EN] The present research aims to use SWOT analysis to identify strategic problems of small business companies (SBCs) from the automotive selling parts of a brazilian city and use the GUT matrix for identifying a Priority ...
Bibliometric and systemic analysis of the relationship between management and carbon
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)
[EN] This paper aims to present a bibliometric and systemic analysis of the Bibliographic Portfolio (BP) jointly examining the literature related to topics like “Greenhouse gas,” mainly carbon, and “Management,” as published ...
The impact of social media and e-WOM on the success of reward-based crowdfunding campaigns
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-05-19)
[EN] Crowdfunding (CF) is a financial tool that has faced an impressive growth over the past few years, and provides an alternative form of fundraising entrepreneurial projects. However, not all CF campaigns are successful ...
Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] Purpose: The main aim of this article is to verify by applied field research the relationship between the e-service quality provided by the travel youtubers and the e-relationship quality with the users, formed by ...
Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] Despite the importance and pervasiveness of e-mail marketing, improving the effectiveness of e-mail marketing programs continues to be a priority for most businesses due to their revenue-generating potential.
However, ...
Introduction to the Special Section: Tourism & Leisure
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
Methodological elements to design a city branding with the use of grounded theory
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] City branding was established as an endogenous development strategy – the need to build the city’s own identity. This identity is reached through the study of the history, culture, economy, trajectory, products and ...
Exploring the factors affecting the use of C2C in Colombia
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] This study analyses the factors that users of consumer-to-consumer (C2C) commerce value as direct influences in the intention to use and the acceptance of a marketplace. An empirical model is formulated, which integrates ...
Resilience in the management and business research field: a bibliometric analysis
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-05-11)
[EN] The purpose of this study is to map the recent scientific literature on resilience and analyses the most substantial contributions to the advancement of studies in the business and management research field. A ...