Identité, espace local et mondialisation: l’émergence de la société collaborative

Abstract

The research question we address is the relationship between goods and local identity in the context of technological change and globalization. The hypothesis is that there is a strong opportunity for local identity visibility if local goods are considered as ambassadors of culture. We will develop this hypothesis in three stages: 1) the relationships between the identity crisis and globalization; 2) the values of objects and identity objects; 3) how the technology of augmented reality can enable this transformation of local goods into vehicles for local identity and culture (Universal Margin Project).