Browsing Publicaciones - UPV/EHU by Author "Pascual, Juan J."
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Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective
Küster, Inés; Pascual, Juan J. (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] Price is considered as a key variable in predicting buying behavior. However, few studies have focused on how non-monetary price is affected and can affect other components of the consumer endogenous variables. This ...