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The impact of social media and e-WOM on the success of reward-based crowdfunding campaigns
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-05-19)
[EN] Crowdfunding (CF) is a financial tool that has faced an impressive growth over the past few years, and provides an alternative form of fundraising entrepreneurial projects. However, not all CF campaigns are successful ...
Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] Purpose: The main aim of this article is to verify by applied field research the relationship between the e-service quality provided by the travel youtubers and the e-relationship quality with the users, formed by ...
Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] Despite the importance and pervasiveness of e-mail marketing, improving the effectiveness of e-mail marketing programs continues to be a priority for most businesses due to their revenue-generating potential.
However, ...
Methodological elements to design a city branding with the use of grounded theory
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] City branding was established as an endogenous development strategy – the need to build the city’s own identity. This identity is reached through the study of the history, culture, economy, trajectory, products and ...
Exploring the factors affecting the use of C2C in Colombia
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] This study analyses the factors that users of consumer-to-consumer (C2C) commerce value as direct influences in the intention to use and the acceptance of a marketplace. An empirical model is formulated, which integrates ...
Frames of reference for the electoral Debates of the 2015 and 2016 general elections in Spain: credibility as the sustenance of satisfaction with politicians
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2020)
This work describes the perception contexts of the two main electoral debates for the Spanish general elections of 2015 and 2016, together with the tactics of the candidates to gain credibility and to successfully negotiate ...
Resilience in the management and business research field: a bibliometric analysis
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-05-11)
[EN] The purpose of this study is to map the recent scientific literature on resilience and analyses the most substantial contributions to the advancement of studies in the business and management research field. A ...
Entrepreneurship and the gig economy: A bibliometric analysis
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-05-11)
[EN] There is an increasing number of academic publications on studying the impact of the gig economy and digital platforms. Some of them involve entrepreneurship and business models. However, there is a lack of a global ...
Human resource management and performance in Ibero-America: Bibliometric analysis of scientific production
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-05-11)
[EN] For years, human resources management has been considered a relevant factor to improve the levels of performance and competitiveness of organizations. Therefore, it has increasingly captured the attention of researchers ...
Bibliometric analysis of alternative financing for entrepreneurship
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-05-11)
[EN] One of the main limitations of entrepreneurship is access to finance, especially in the early stages. Over the years, new sources of finance have evolved to respond to this need and provide new options for entrepreneurs. ...