Browsing Servicio Editorial UPV/EHU by Author "Fanjul Peyró, Carlos"
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La influencia de modelos somáticos publicitarios en la vigorexia masculina: un estudio experimental en adolescentes
Fanjul Peyró, Carlos; González Oñate, Cristina (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2011)The appearance and physical characteristics of the advertising models is a non-verbal aspect on commercial message that have social influences and can even affect certain perceptions, attitudes and behaviours of the receiver. ...