Browsing Revistas by Author "Palermo,Alessandra"

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      Formula One on social networks: a successful strategy 

      Palermo,Alessandra; Delaine,Guillaume (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)
      This research, aims to analyze the dynamics of engagement rate of F1 through the social networks of the car teams participating in the FIA championship. Classical media are now incorporated and integrated by the production ...