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Entity crisis, halo effect and loyalty
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2020-01)
[EN] Taking as reference the period of deep financial and economic crisis suffered at global level, with special incidence in the Spanish financial industry, this paper examines the effect of entity crisis on consumer ...
The electronic word of mouth as a context variable in the hotel management decision-making process
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2020-01)
[EN] The tourism literature claims more research regarding the electronic word-of-mouth (eWOM) impacts management, as well as the application of multidisciplinary theories, specifically in hotels. In order to fill this ...