Browsing Zer by Author "Río Pérez, Jorge del"
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Influencia de los factores humanos sobre la creatividad en las agencias de publicidad
Etayo Pérez, Cristina; Río Pérez, Jorge del (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2008)Creativity is a key factor in the advertising industry since it determines directly the quality of the services provided by agencies. The goal of this paper is to analyze the impact that a series of variables under the ...