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Now showing items 11-20 of 31
Communication competence and the information society
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 1997)
Forgiveness speech as a image restoration strategy: Accounts of King Juan Carlos I
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2016)
2012an, Juan Carlos I.ak istripua izan zuen Botswanan, ehizean zebilela. Gertakari horrek oihartzun handia izan zuen espainiarren iritzi publikoan eta monarkiari buruz zuten irudian.Lan honetan, gertuagotik aztertu dugu ...
Challenges of Language Policy in Youth Media: Minority media and language policymakers converging in goals
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2016)
In the current digital media environments, the effectiveness of the policies of media in minority languages will depend on their ability to attract young users to interact with media.Participation seems particularly relevant ...
Serial Horrors of Loneliness: The Impossibility of Communitization in “The Walking Dead”
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2019)
For a long time, zombie movies have lead a shadow existence. Nowadays,, zombies have surprisingly become in vogue: today, they are a constant telemedial companion, reaching all relevant target groups. "The Walking Dead", ...
Communication and effectiveness of the protest: Anti-fracking movements in Spain
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2018)
Este trabajo analiza la eficacia de las estrategias de comunicación de los movimientos antifracking en España. El estudio plantea la eficacia de las reivindicaciones que realizan tanto ONGs como plataformas ciudadanas en ...
Communicative differences between emergent and traditional parties: An analysis of Facebook posts from Spain’s 2015 general election campaign
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2019)
Social media has revolutionized political communication. It offers political parties a mass communication channel that lets them customize and create direct communication with citizens. This study analyses the posts of the ...
Proximity: The Name of the Ratings Game
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2000)
Due to deregulation of the broadcasting industry, television news has changed considerably during the last 10-15 years. This paper reports on a major study of changes in the Danish television news as regards news content, ...
Sexuality and religion in the public sphere. Opinions of French students on mediatization of intimate sphere
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2020)
This article explores the passive participation of French students within the construction of public opinion on sexuality and religion. The research was conducted on 375 French students’ sample, aged 18 to 23 in the second ...
Frames of reference for the electoral Debates of the 2015 and 2016 general elections in Spain: credibility as the sustenance of satisfaction with politicians
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2020)
This work describes the perception contexts of the two main electoral debates for the Spanish general elections of 2015 and 2016, together with the tactics of the candidates to gain credibility and to successfully negotiate ...
Online Brand Management in Canadian Hospitals
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2021)
This paper aims to evaluate how Canadian hospitals manage Facebook, Twitter, Youtube and their own corporate websites to promote their brand and reinforce their strategic positioning. We carried out a literature review ...