Browsing (2008) Volumen 13. Número 25 by Author "Etayo Pérez, Cristina"
Now showing items 1-1 of 1
-
Influencia de los factores humanos sobre la creatividad en las agencias de publicidad
Etayo Pérez, Cristina; Río Pérez, Jorge del (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2008)Creativity is a key factor in the advertising industry since it determines directly the quality of the services provided by agencies. The goal of this paper is to analyze the impact that a series of variables under the ...