Browsing (2013) Volumen 18. Número 35 by Author "Torras i Segura, Daniel"
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Los spots musicales. Diferencias con el género cinematográfico musical
Torras i Segura, Daniel (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2013)Musicals are currently used as mechanism of attraction and persuasion. The musical commercials feature iconic attributes and codes related to the musical film genre. But although the main references of the musicals, as ...