Back21 Liburuki. 1 Zenbakia (2021);;Volumen 21. Número 1 (2021): Recent submissions
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Revisión de la investigación científica en ISO 9001 e ISO 14001: un análisis bibliométrico
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[ES] Este artículo realiza un estudio bibliométrico a través de la base de datos Web of Science (WoS) para conocer el estado del arte de las normas ISO 9001 e ISO 14001. Para ello, se hace una búsqueda de publicaciones, ... -
Modelling e-mail marketing effectiveness – An approach based on the theory of hierarchy-of-effects
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] Despite the importance and pervasiveness of e-mail marketing, improving the effectiveness of e-mail marketing programs continues to be a priority for most businesses due to their revenue-generating potential. However, ... -
Exploring the factors affecting the use of C2C in Colombia
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] This study analyses the factors that users of consumer-to-consumer (C2C) commerce value as direct influences in the intention to use and the acceptance of a marketplace. An empirical model is formulated, which integrates ...