Back(2021) 26 Liburuki. 51 Zenbakia;;(2021) Volumen 26. Número 51: Recent submissions
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Online Brand Management in Canadian Hospitals
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2021)This paper aims to evaluate how Canadian hospitals manage Facebook, Twitter, Youtube and their own corporate websites to promote their brand and reinforce their strategic positioning. We carried out a literature review ... -
From ‘Content Providers’ to ‘Key Social Structures’: a Turn to Practice in Citizens’ Discourses on Spanish Public Service Television (TVE)
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2021)This work analyses the evolution of citizens’ discourses on public service broadcasting in Spain before and after the wave of social unrest occurring between 2011 and 2013. A shift from a demand for barely defined towards ... -
Narrativa de las protagonistas trans en la teleserie Veneno
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2021)Testu honetan Veneno (2020) telesailean protagonista transen eraikuntza aztertzen da. Lehenik eta behin, pertsonaien eta haien ingurunearen azterketa semiotikoa egiten da, hiru mailatan zentratuta (pertsona, rola eta ... -
Eventos en la industria de los videojuegos. Estudio del caso Fortnite
Fernández Rincón, Antonio Raúl; Hellín Ortuño, Pedro Antonio; Castillo Esparcia, Antonio
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2021)
Videogames today constitute one of the most relevant creative and cultural industries. The developers produce transmedia communication strategies taking into account the young profile of their audiences. In Fortnite, a ...