Back22 Liburuki. 1 Zenbakia (2022);;Volumen 22. Número 1 (2022): Recent submissions
Now showing items 9-12 of 15
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Discovering prominent themes of the application of eye tracking technology in marketing research
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)[EN] This study shows the main results of a bibliometric analysis of academic research that has applied eye tracking technology in the marketing discipline, drawing from 923 documents extracted from the WoS bibliographic ... -
SWOT analysis and GUT matrix for business management and problem solving: an application in a Brazilian case-study
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)[EN] The present research aims to use SWOT analysis to identify strategic problems of small business companies (SBCs) from the automotive selling parts of a brazilian city and use the GUT matrix for identifying a Priority ... -
Reputation and leadership: a study about reputational transfer in family and non-family firms
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)[EN] The main objective of this paper is to determine the influence of the family on the reputational transfer between the company and its manager. In the field of family businesses, the strong identification of the family ... -
Trends in the explanatory power of factor-based asset pricing models in determining the cost of capital
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)[EN] The recent research on asset pricing shows that the higher liquidity that results from the globalization of financial markets has significantly reduced the returns tied to many market anomaly-based strategies. However, ...