Ibili akademiarako estrategia digitalaren proposamena
Laburpena
[eus] Iraultza digitalak komunikatzeko modu berriak sortu ditu eta honek, marketin tradizionalari
aukera eta baliabide mugagabeak eskaintzen dizkio sarean. Aldaketa hauek dira marketin
digital ekintzak garatzea ahalbidetzen dutenak eta, gaur egun, ezinbestekoak bihurtu direnak
enpresentzat. Online kanalen hautaketa egokia eginez eta hauen erabilera eraginkorra
eginez, markek negozio aukera iraultzailea daukate aurrez aurre. Baina erraza badirudi ere,
hau guztia ez da posible estrategia digital argi eta errealistarik gabe. Horrela, negozio txiki
baterako estrategia digital bat proposatuko da, “Ibili”, Sopelan kokatuta dagoen eskola
laguntzako akademia bat, 20 urte baino gehiago jardunean daramana. Haren hasierako
egoera aztertuko dugu, presentzia digitala kontuan hartuta, eta egungo errealitatera
egokitutako irtenbideak eskainiko ditugu, hainbat online helburu ezberdin lortzean
oinarritutako estrategia eraginkor bat sortuz. [eng] The digital revolution has created new ways of communicating, which offers traditional
marketing unlimited opportunities and resources online. These changes are the ones that
enable the development of digital marketing actions and have now become essential for
companies. By making the right selection and effective use of online channels, brands face a
revolutionary business opportunity. But even if it seems easy, all this is not possible without a
clear and realistic digital strategy. Thus, a digital strategy for a small business will be proposed,
“Ibili”, a school support academy located in Sopela, which has been operating for more than
20 years. We will analyze its initial situation, taking into account its digital presence, and offer
solutions adapted to the current reality, creating an effective strategy based on achieving
several different online goals.