Listar Volumen 23. Número 1 (2023) por autor "Añaña, Edar"
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The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement
Barbosa, Belém; Añaña, Edar (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] This article examines the impact of digital influencers´ recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral ...