Browsing UPV/EHU - Otras Publicaciones by Author "Juma‐Michilena, Israel‐Javier"
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ICT and value co-creation in B2B: the new way of loyalty in service
Berenguer-Contri, Gloria; Gil-Saura, Irene; Gil, Roberto; Vallejo-Auñón, Luisa; Juma‐Michilena, Israel‐Javier (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2024-01-11)[EN] In today’s competitive environment, it is emphasised that business digitalisation is one of the most important strategies to deal with new market challenges. This article argues that technology is a driving force ...