Browsing Management Letters/Cuadernos de Gestión by Author "Barbosa, Belém"

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      Churn in services – A bibliometric review 

      Ribeiro, Hugo; Barbosa, Belém; Moreira, António C.; Rodrigues, Ricardo (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-05-11)
      [EN] The purpose of this article is to identify the most impactful research on customer churn and to map the conceptual and intellectual structure of its field of study. Data were collected from the WoS database, comprising ...
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      The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement 

      Barbosa, Belém; Añaña, Edar (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
      [EN] This article examines the impact of digital influencers´ recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral ...