Zerendatu Management Letters/Cuadernos de Gestión honen arabera: egilea"Muñoz Leiva, Francisco"
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Discovering prominent themes of the application of eye tracking technology in marketing research
Muñoz Leiva, Francisco; Rodríguez López, María Eugenia; García Martí, Bárbara (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)[EN] This study shows the main results of a bibliometric analysis of academic research that has applied eye tracking technology in the marketing discipline, drawing from 923 documents extracted from the WoS bibliographic ...