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Now showing items 21-28 of 28
A reflection on the future of the quality management paradigm in the EU
(Escuela Universitaria de Estudios Empresariales, 2011)
In recent years, the Quality Management Paradigm has successfully taken root in the European Union’s business environment. Quality management besides being a multivariate issue including matters from management and economics ...
Country Branding and its effect on the consumer in the global market
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] Country Branding -a relatively new type of marketing and public diplomacy- is a developing field and a tool that governments use to promote their goods and services and to enhance awareness about their country, promote ...
A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] This work aims to provide an innovative classification of hotels based on guests´ assessments of the attributes that influence the choice of a particular hotel. To this end, information provided by a multi-sponsor ...
Is it possible to measure social entrepreneurship in firms?
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-04)
[EN] This study defines and proposes a measurement scale for social entrepreneurship (SE) in its broadest sense. The broad definition of SE covers for-profit firms that use social aims as a core component of their strategy. ...
Encouraging the implication of shops in the city by means of retail associationism. The case of Bilbao
(Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2005)
[EN] Retail activity in urban areas constitutes a key variable in the health of a city. For that reason, the processes of urban revitalization and retail revitalization run in parallel manner. Integrated management models ...
Is it desirable, necessary and possible to perform research using case studies?
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] Articles on the research methodology to be used in Business Economics generally address the key aspects involved in designing the research, such as procedure, techniques of evidence gathering and analysis and associated ...
Initiatives for the improvement of continuous management training
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-03)
[EN] Purpose. This work aims to present, from the company viewpoint, a structured account of management proposals and practices directed toward improving the intensity and effectiveness of continuous management training ...
Does rating shopping exist in spanish securitization issues?
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-03)
[EN] Debt issue credit ratings can lead to conflicts of interest as the issuer itself is entrusted with contracting and compensating the rating agency. Into the bargain, the credit rating agency may be involved in designing ...