Browsing Artículos by Author "Cortés Palacios, Héctor Abraham"
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The relation between adoption of information and communication technologies and marketing innovation as a key strategy to improve business performance
Cuevas Vargas, Héctor; Fernández Escobedo, Rudy; Cortés Palacios, Héctor Abraham; Ramírez Lemus, Lidia (Tomas Bata University, 2021-06)[EN] Understanding how capacities and resources of companies are crucial factors to improve business performance and competitiveness is a major issue for academics, policy, and decision- makers. The purpose ...