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      Social cynicism, greenwashing, and trust in green clothing brands 

      Costa Policarpo, Manoela; Apaolaza Ibáñez, Vanesa ORCID; Hartmann, Patrick; Paredes, Mario R.; D'Souza, Clare (Wiley, 2023-09)
      This research develops a theoretical model of the effect of social cynicism as a personality trait on trust in green clothing brands. We conducted an online survey of a representative Australian sample to test the hypothesized ...