(2013) 18 Liburuki. 34 Zenbakia;;(2013) Volumen 18. Número 34: Recent submissions
Now showing items 9-12 of 12
-
Análisis comparativo de la publicidad política en las elecciones de 2008 de Estados Unidos y España
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2013)This paper carries out a comparative content analysis of American and Spanish political advertising, in order to ascertain thematic similarities and differences between commercials and videos published in YouTube during ... -
Estado del periodismo de opinión en España: polarización, género y emolumentos
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2013)With the arrival of the Internet and having to compete with several anonymous sources in real time, all the media are being forced to offer a more detailed, framed, deeper type of information.The opinion journalism, as a ... -
Redes sociales, un medio para la movilización juvenil
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2013)The purpose of this article is to identify the perceptions, attitudes, and behaviours associated to the participation of teenagers is the social media. The article examines the influence of social networks in promoting ... -
Agenda temática, estrategias discursivas y deliberación en la campaña electoral de 2011. Análisis de los blogs de Jesús Ceberio (El País) y Arcadi Espada (El Mundo)
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2013)This article analyzes the presence of blogs in electoral campaigns, their value as vehicles for discussion and opinion formation and the use of blogs by mainstream media. We carried out the analysis of two particularly ...