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      The motivational power of mobile gamified exercise apps 

      Bitrián, Paula; Buil, Isabel; Catalán, Sara (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)
      [EN] This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health.Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that ...