BackBrowsing Volumen 23. Número 2 (2023) by Issue Date
Now showing items 1-7 of 7
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Influencers who most engage on Instagram. The effect of their expertise, taste leadership and opinion leadership on their followers’ behavioural intentions
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)[EN] This study aims at explaining the impact of Instagram social media influencers on behavioural intentions (i.e., intentions to interact with them and recommend them, and also purchase the products they endorse or post). ... -
Beliefs that provide a foundation for heuristics and biases in financial decision-making
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)[EN] Heuristics and biases are the result of intuitive thinking, which is shaped starting from intuitions, feelings, and impressions, which later emerge as beliefs once processed through analytical thinking. In this study, ... -
Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)[EN] The objective of this study is to understand the role of the multidimensional trust of a luxury brand as an antecedent of consumer satisfaction and a consequence of reputation and familiarity, considering -in turn- ... -
The Role of Perceived Quality and Customer Self-Incongruence on Customer-Brand Disidentification
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)[EN] Previous research in customer-brand relationships has found brand disidentification as one of the reasons for customers turning against brands. However, there is not much clarity on the antecedents of brand ... -
The motivational power of mobile gamified exercise apps
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)[EN] This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health.Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that ... -
Ethical Climate and Creativity: The Moderating Role of Work Autonomy and the Mediator Role of Intrinsic Motivation
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)[EN] The current business context needs trust as a continuous mechanism of relationship with employees, because along with responsibility and moral standards, they configure a climate where the main perception is that the ... -
Financial distress and corporate restructuring: a case study
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)[EN] This article analyses the turnaround strategies that can help a company to recover from a situation of financial distress. This study presents an innovative dynamic approach that follows the financial distress lifecycle ...