dc.contributor.author | Lafuente Ruiz de Sabando, Amaia | |
dc.contributor.author | Zorrilla Calvo, María Pilar | |
dc.contributor.author | Forcada Sainz, Francisco Javier | |
dc.date.accessioned | 2024-01-23T13:54:57Z | |
dc.date.available | 2024-01-23T13:54:57Z | |
dc.date.issued | 2018-01 | |
dc.identifier.citation | European Research on Management and Business Economics Volume 24(1) : 8-16 (2018) | es_ES |
dc.identifier.issn | 2444-8834 | |
dc.identifier.issn | 2444-8842 | |
dc.identifier.uri | http://hdl.handle.net/10810/64237 | |
dc.description.abstract | Higher education institutions are investing increasing resources in order to achieve favourable perceptions among their stakeholders. However, image and reputation managementis a complex issue and how
stakeholders perceive universities does not always coincide with the image the latter wish to project. For
this reason, in this article we address a review of the literature on higher education image and reputation to identify the main knowledge gaps and establish the research lines that merit deeper examination
in the future. The gaps identified highlight the need to improve knowledge about the way perceptions
(image and reputation) of university institutions are shaped, pinpointing the dimensions or essential
aspects that influence their formation and determining whether their degree of influence differs when
considering the perspectives of different stakeholders or individuals from different geographical areas.
Theoretical propositions related to the identified gaps have been set out. | es_ES |
dc.description.sponsorship | This work was supported by the University of the Basque Country UPV/EHU under Grant NUPV 13/14 and by the Fundación Emilio Soldevilla para la Investigación y el Desarrollo en Economía (FESIDE, the Emilio Soldevilla Foundation for the Development of Management and Business Economics). | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Elsevier | es_ES |
dc.rights | info:eu-repo/semantics/openAccess | es_ES |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | higher education | es_ES |
dc.subject | literature review | es_ES |
dc.subject | knowledge gaps | es_ES |
dc.subject | image | es_ES |
dc.subject | reputation | es_ES |
dc.title | A review of higher education image and reputation literature: Knowledge gaps and a research agenda | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.rights.holder | © 2017 AEDEM. Published by Elsevier España, S.L.U. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-
nd/4.0/). | es_ES |
dc.relation.publisherversion | https://www.sciencedirect.com/science/article/pii/S2444883417300360 | es_ES |
dc.identifier.doi | 10.1016/j.iedeen.2017.06.005 | |
dc.departamentoes | Economía financiera II | es_ES |
dc.departamentoeu | Finantza ekonomia II | es_ES |