dc.contributor.author | Eletxigerra Hernández, Ainhize | |
dc.contributor.author | Caldeira, Ana M. | |
dc.contributor.author | Kastenholz, Elisabeth | |
dc.date | 2025-08-25 | |
dc.date.accessioned | 2024-01-26T16:38:53Z | |
dc.date.available | 2024-01-26T16:38:53Z | |
dc.date.issued | 2023-08-25 | |
dc.identifier.citation | Journal of Hospitality and Tourism Management 56 : 506-518 (2023) | es_ES |
dc.identifier.issn | 1447-6770 | |
dc.identifier.issn | 1839-5260 | |
dc.identifier.uri | http://hdl.handle.net/10810/64390 | |
dc.description.abstract | From a provider perspective, co-creation has contributed to design more personalized, authentic and memorable destinations and experiences. However, the COVID-19 outbreak may have changed consumers' interest in high-contact and interactive activities, related to long-demonized behaviors (touching and close interplay). In a wine tourism context and based on a cost-benefit approach, the here proposed model explains consumers’ intentions to participate in high co-creation tourism activities (HCCTA) during and after the pandemic, contrasting perceived risks (costs) with expected enjoyment (benefit). Activity setting (indoor or outdoor) and two individual characteristics (age and fear of COVID-19) are analyzed as antecedents of physical risk perception. The “antecedents – costs-benefit – intentions” model was tested using PLS-SEM, with data extracted from scenario-based surveys (1299 responses) applied during the COVID-19 pandemic. Results show that perceived risks and expected enjoyment affect intentions to participate in HCCTA, while participation avoidance may be coming to an end with the alleviation of the pandemic. However, additional personal and external conditions may reinforce perceived risks. The study provides new insights regarding these dynamics for HCCTA, relevant to both theory and practice, particularly in times of health risk related to person-to-person interaction. | es_ES |
dc.description.sponsorship | The research was supported by the Spanish Government [grant numbers ECO2016-76348-R; PID2021-123686OB-I00, funded by MCIN/AEI/10.13039/501100011033 and by ERDF A way of making Europe]; the Basque Government [IT-1354-19; IT1731-22; POS-2020-2- 0040; POS-2021-2-0002; IKM 2020-1-0014]; and the Feside Foundation. This work was also financially supported by the project TWINE - PTDC/ GES-GCE/32259/2017 - POCI-01-0145-FEDER-032259, funded by FEDER, through COMPETE 2020 - Operational Programme Competi- tiveness and Internationalization (POCI) and by national funds (OPTDC/ GES-GCE/32259/2017 -E), through FCT/MCTES. The research also received support from the Centre of Studies in Geography and Spatial Planning (CEGOT), funded by national funds through the Foundation for Science and Technology (FCT) under the reference UIDB/04084/2020. | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Elsevier | es_ES |
dc.relation | info:eu-repo/grantAgreement/MCIN/PID2021-123686OB-I00 | es_ES |
dc.rights | info:eu-repo/semantics/embargoedAccess | es_ES |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | perceived risks | es_ES |
dc.subject | expected enjoyment | es_ES |
dc.subject | high co-creation tourism activity | es_ES |
dc.subject | wine tourism | es_ES |
dc.subject | COVID-19 | es_ES |
dc.subject | cost-benefit approach | es_ES |
dc.title | A cost-benefit approach of consumers’ intentions to participate in highly co-creative tourism activities during and after COVID-19: Evidence from wine tourism | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.rights.holder | © 2023 The Authors. Published by Elsevier Ltd. on behalf of CAUTHE - COUNCIL FOR AUSTRALASIAN TOURISM AND HOSPITALITY EDUCATION under CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/) | es_ES |
dc.relation.publisherversion | https://www.sciencedirect.com/science/article/pii/S1447677023001468 | es_ES |
dc.identifier.doi | 10.1016/j.jhtm.2023.08.010 | |
dc.departamentoes | Economía financiera II | es_ES |
dc.departamentoeu | Finantza ekonomia II | es_ES |