Browsing (2023) Volumen 28. Número 55 by Title
Now showing items 15-19 of 19
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Percepción del profesorado universitario sobre la dirección del Trabajo Fin de Grado. Estudio de caso de la Facultad de Educación de la Universidad de La Laguna
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)The subject of Final Degree Project (FDP) continues to present important challenges for teachers and students. The aim of this study was to analyze the perception of teachers from the Faculty of Education at the University ... -
Promoting Hospitals’ Brand Reputation through Mobile Apps. A Quantitative Analysis about the Best Hospitals in Spain
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)This paper aims to evaluate how hospitals manage mobile applications to reinforce their relations with patients and promote their brands. To do that, we conducted a literature review about hospitals’ corporate communication, ... -
Radio Publicidad Burgalesa (1931-1933): la emisora que desplaza a Radio Castilla como pionera de la radiodifusión comercial de Burgos
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)The scientific literature maintains that Radio Castilla (EAJ-27), founded in 1933 and the official station of the rebels in the Civil War, was the pioneer in Burgos and Old Castilla. This investigation contributes that ... -
Simetrías meta-ficcionales en Agustí Villaronga. Análisis fílmico de 'El vestido inhabitado' de Aro Tolbukhin. En la mente del asesino (2002)
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)This article makes a structuralist cinematographic analysis of the second half of Aro Tolbukhin. In the murderer's mind (Zimmermann, Racine and Villaronga, 2002), the medium-length film entitled 'The uninhabited dress'. ... -
Traffic: Genius, rivalry and delusion in the billion-dolar race to go viral
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)...