dc.contributor.author | Plaza Inchausti, María Beatriz | |
dc.contributor.author | Esteban Galarza, María Soledad | |
dc.contributor.author | Aranburu Amiano, Ibon | |
dc.contributor.author | Johny, Jensy | |
dc.date.accessioned | 2024-04-12T17:27:49Z | |
dc.date.available | 2024-04-12T17:27:49Z | |
dc.date.issued | 2024-04-02 | |
dc.identifier.citation | European Countryside 16(1) : 168-182 (2024) | es_ES |
dc.identifier.issn | 1803-8417 | |
dc.identifier.uri | http://hdl.handle.net/10810/66653 | |
dc.description.abstract | This article explores the intersection between Frank Gehry's iconic Hotel Marqués de Riscal (MdR) and the Marques de Riscal winery, investigating their causal relationship with the surge in wine tourism. Using Google Trends data and empirical research, it establishes the influential role of the MdR Hotel in driving positive impacts on the winery and the local economy. Findings highlight: (1) the hotel's symbolic signaling elevates the winery's reputation globally, (2) repositioning efforts lead to increased economic returns and profitability, and (3) the transformational MdR Hotel attracts visitors, generating new economic activity and job opportunities in the Rioja region. Insights into the transformative effects of the iconic MdR Hotel on the winery and the local economy are provided. | es_ES |
dc.description.sponsorship | The authors acknowledge the financial support from the Ministry of Economy and Competitiveness (MINECOR/FEDER 2015 CREA-NETWORK CSO2015-65265-C4-3-R) and the Basque Government (Research Group CISJANT – IT1541-22 | es_ES |
dc.language.iso | eng | es_ES |
dc.publisher | Sciendo (De Gruyter) | es_ES |
dc.relation | info:eu-repo/grantAgreement/MINECO/CSO2015-65265-C4-3-R | es_ES |
dc.rights | info:eu-repo/semantics/openAccess | es_ES |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ | * |
dc.subject | wine tourism | es_ES |
dc.subject | iconic architecture | es_ES |
dc.subject | star architecture | es_ES |
dc.subject | symbolic repositioning | es_ES |
dc.subject | rural development | es_ES |
dc.subject | economic impact | es_ES |
dc.subject | Frank Gehry | es_ES |
dc.subject | Guggenheim Museum Bilbao | es_ES |
dc.subject | semiotics | es_ES |
dc.subject | Google trends | es_ES |
dc.subject | keywords | es_ES |
dc.subject | semantic networks | es_ES |
dc.subject | media exposure | es_ES |
dc.subject | place branding | es_ES |
dc.subject | cultural goods | es_ES |
dc.subject | symbolic knowledge | es_ES |
dc.subject | symbolic capital | es_ES |
dc.subject | culture and cognition | es_ES |
dc.subject | signaling | es_ES |
dc.subject | quality wine | es_ES |
dc.subject | global media | es_ES |
dc.title | Iconic Architecture as a Catalyst for Wine Tourism: A Case Study of Marqués de Riscal. | es_ES |
dc.type | info:eu-repo/semantics/article | es_ES |
dc.rights.holder | © 2024 Beatriz Plaza et al., published by Sciendo This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License. | es_ES |
dc.relation.publisherversion | https://sciendo.com/article/10.2478/euco-2024-0010 | es_ES |
dc.identifier.doi | 10.2478/euco-2024-0010 | |
dc.departamentoes | Economía aplicada V | es_ES |
dc.departamentoeu | Politika Publikoak eta Historia Ekonomikoa | es_ES |