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Social cynicism, greenwashing, and trust in green clothing brands

dc.contributor.authorCosta Policarpo, Manoela
dc.contributor.authorApaolaza Ibáñez, Vanesa ORCID
dc.contributor.authorHartmann, Patrick
dc.contributor.authorParedes, Mario R.
dc.contributor.authorD'Souza, Clare
dc.date.accessioned2024-05-23T17:06:12Z
dc.date.available2024-05-23T17:06:12Z
dc.date.issued2023-09
dc.identifier.citationInternational Journal of Consumer Studies 47(5) : 1950-1961 (2023)es_ES
dc.identifier.issn1470-6423
dc.identifier.issn1470-6431
dc.identifier.urihttp://hdl.handle.net/10810/68129
dc.description.abstractThis research develops a theoretical model of the effect of social cynicism as a personality trait on trust in green clothing brands. We conducted an online survey of a representative Australian sample to test the hypothesized relationships. Our findings confirmed that social cynicism affected green brand trust negatively and that this effect can be explained by an increase in perceived greenwashing. Conspicuous consumption moderates this indirect influence. This mediated influence decreased when conspicuous consumption was more salient. Findings provide important practical insights for brand managers intending to avoid a decrease in brand trust regarding garments marketed with sustainability claims.es_ES
dc.description.sponsorshipThis work was supported by funding received from La Trobe University, Australia, the Spanish Government, and European Regional Development Fund [Grant PID2021-123686OB-I00 funded by MCIN/AEI/10.13039/501100011033 and, by ERDF A way of making Europe], the Basque Government [grant IT1731-22] and FESIDE Foundation [grant 03-21].es_ES
dc.language.isoenges_ES
dc.publisherWileyes_ES
dc.relationinfo:eu-repo/grantAgreement/MICINN/PID2021-123686OB-I00es_ES
dc.rightsinfo:eu-repo/semantics/openAccesses_ES
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/es/*
dc.subjectbrand trustes_ES
dc.subjectconspicuous consumptiones_ES
dc.subjectgreenwashinges_ES
dc.subjectsocial cynicismes_ES
dc.subjectsustainable fashiones_ES
dc.titleSocial cynicism, greenwashing, and trust in green clothing brandses_ES
dc.typeinfo:eu-repo/semantics/articlees_ES
dc.rights.holder© 2023 The Authors. International Journal of Consumer Studies published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.es_ES
dc.rights.holderAtribución-NoComercial-SinDerivadas 3.0 España*
dc.relation.publisherversionhttps://onlinelibrary.wiley.com/doi/full/10.1111/ijcs.12971es_ES
dc.identifier.doi10.1111/ijcs.12971
dc.departamentoesEconomía financiera IIes_ES
dc.departamentoeuFinantza ekonomia IIes_ES


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© 2023 The Authors. International Journal of Consumer Studies published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.
Except where otherwise noted, this item's license is described as © 2023 The Authors. International Journal of Consumer Studies published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.