Performance of Spanish Construction Companies in International Markets with Emphasis on Africa
Manrique Garin, Unai
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In the last fifteen years, international contractors have shifted their focus to new and emerging markets. These companies target regions that can provide a considerable business growth, even if they are located in countries under political and economic uncertainty. At the same time, although almost every country has been entered by an international contractor, there are still areas with massive potential for business growth that remain unexplored. The main objective of this research is to analyze and select the features that an International Contractor should have to successfully enter the African Market. Even if it is currently being developed, the African Market is different from any other. Not only because of its political and social background, but also because it is in Africa where the deposits of the most critical and valuable raw materials are hidden.